Is Stephen Curry Hinting at Jordan Brand? The Real Story Behind His Gesture

Stephen Curry knows how to put on a show. In the Warriors’ latest win over the Spurs, he dropped a season-high 49 points and closed the game with two clutch free throws. But what really caught everyone’s attention wasn’t just the scoring—it was the moment he held up the number “23” with his fingers.

Because Stephen Curry recently ended his deal with Under Armour, fans immediately started guessing: Was he teasing a move to Jordan Brand?

The timing made people think even more. Stephen Curry and Michael Jordan are known to have a friendly connection through golf, and Curry reached a major scoring mark that ties him with MJ. His big performance gave him his 44th 40-point game after turning 30, matching Jordan for the most in that age range. Curry admitted he knew how special the moment was.

“I was definitely aware of it,” Curry remarked. “I didn’t know I was one away until last game… and when I got over that number, that’s pretty cool. Just to be in that type of company.”

Stephen Curry’s game was one to remember. He went head-to-head with Victor Wembanyama again and outplayed him, scoring 31 points in the second half alone and hitting nine three-pointers. Even though the Spurs kept fighting, the Warriors held on and grabbed their first NBA Cup win of the season. Curry likes the competitive energy the new tournament brings, especially with the big prize money on the line.

But another moment stirred even more debate—before the game even started.

Stephen Curry showed up to warmups wearing Nike shoes

With Under Armour still finishing production on his Curry 13 line—the final release of their deal—fans didn’t expect to see Curry in a Nike sneaker, especially the “Mambacita” Kobe 6s. Reporters asked him what it meant.

Curry kept it simple: “I’m a free agent.”

Those three words were enough to get sneaker companies talking. Thirteen years after Nike famously failed to keep Stephen Curry, the door may now be open again. And it’s not just Nike—every major sportswear brand will want to sign one of the most popular and influential players in basketball.

For now, Curry’s “23” gesture wasn’t a sign of a deal with Jordan Brand. It was simply a tribute to hitting the same 40-point milestone as Michael Jordan. But with Curry officially on the sneaker market, a big announcement could be coming soon.

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